Alloc is a company located in Racine, Wisconsin. The company is owned by a larger company called Beaulieu International Group, a Belgian industrial group that is a worldwide leader in flooring products with sales of over 1.5 billion Euros and 4,200 employees. Alloc specializes in laminate flooring and has a patented mechanical locking system. The company also has a few other types of flooring products available for its customers as well.

Product Line

Alloc does not have a very broad product line. Essentially, the company carries two products: engineered hardwood and laminate flooring. The company also has some engineered hardwood products made out of 7 layers of flooring. However, the company does have a very extensive line of laminate products. With the laminate products, a building or residence can have laminate flooring so that it looks like wood, tiles, or even stone. In addition, the company also offers a lot of other designs and styles including styles for the commercial industry. The company also make molding to match the flooring options.


The company offers long warranties on many of its laminate products. These warranties range in length from 25 years to the life of the product. The warranties usually cover the topics below, but are subject to a lot of limitations and exclusions.

  • Joint Integrity
  • Wear Resistance
  • Stain Resistance
  • Fade Resistance
  • Water Resistance


With a large parent company and a market leading position in laminate flooring, Alloc has been able to develop a good dealer network. The company has been able to enlist a lot of retailers to carry its laminate products and consequently has good options for installation and warranty support if these are needed

Contact Information

Alloc: Web site has information on residential and commercial products, history, and dealer information. Contact: Alloc, 3441 South Memorial Drive, Racine, WI 08079 Tel: 856-935-3000